What is this campaign about?
Looking to stay top of the consideration list in key overseas markets, the international ‘Neverending Tourist’ campaign was launched. The digitally-led campaign demonstrates how the region is the perfect antidote to lockdown life and encourages visitors to come and ‘get in a good space’. Kicking off with key markets, the campaign features German and Dutch expats who came to the Western Cape on holiday, fell in love with the destination, and never left. Using authentic voices to rally fellow countrymen in the forementioned markets, the collateral depicts the Neverending Tourists exploring the wide-open spaces they love most.
Join us in telling the world to come to the Cape and ‘Get in a good space’.
Guide to attract visitors to ‘Get in a good space’
Use this campaign to pursue the following objectives.
1. While our audience is in a dream state
- List ways to keep the audience ‘dreaming’ of the destination
2. When international travel resumes
- List hard sell tactic using the content
Navigate the site and make the most out of the campaign collateral by downloading our Content Guide.
Campaign hashtags#
#Getinagoodspace #DiscoverCTWC #WesternCape #WeDoTourism
Guide on messaging themes
There are four categories, each linked to a Neverending Tourist. Pick the content that is most relevant to your offering or mix and match.
![Martha Frame Grabs Edit HQ 21 Martha Frame Grabs Edit HQ 21](https://wesgro.imgix.net/uploads/files/Trade-Collateral/Martha-FrameGrabs-Edit-HQ-21.jpg?auto=format%2Ccompress&fit=clip&q=90&ratio=&w=2000&s=b55c8451195bc46b65920922b77b12cc 2000w, https://wesgro.imgix.net/uploads/files/Trade-Collateral/Martha-FrameGrabs-Edit-HQ-21.jpg?auto=format%2Ccompress&fit=clip&q=90&ratio=&w=1800&s=eba31066885bcf8800f5dff5c7932435 1800w, https://wesgro.imgix.net/uploads/files/Trade-Collateral/Martha-FrameGrabs-Edit-HQ-21.jpg?auto=format%2Ccompress&fit=clip&q=90&ratio=&w=1600&s=673bf232b56a14bf045e3d46e30f1ef3 1600w, https://wesgro.imgix.net/uploads/files/Trade-Collateral/Martha-FrameGrabs-Edit-HQ-21.jpg?auto=format%2Ccompress&fit=clip&q=90&ratio=&w=1400&s=b42ac8b7ab1e9b18b66f8489cc9bed3f 1400w, https://wesgro.imgix.net/uploads/files/Trade-Collateral/Martha-FrameGrabs-Edit-HQ-21.jpg?auto=format%2Ccompress&fit=clip&q=90&ratio=&w=1200&s=8ce17141c31081a5067e72e34074bf75 1200w, https://wesgro.imgix.net/uploads/files/Trade-Collateral/Martha-FrameGrabs-Edit-HQ-21.jpg?auto=format%2Ccompress&fit=clip&q=90&ratio=&w=1000&s=0efd2281b2810213a4aa5460184ea508 1000w, https://wesgro.imgix.net/uploads/files/Trade-Collateral/Martha-FrameGrabs-Edit-HQ-21.jpg?auto=format%2Ccompress&fit=clip&q=90&ratio=&w=800&s=f289e62f5311ed90a9c06f76ba23d977 800w, https://wesgro.imgix.net/uploads/files/Trade-Collateral/Martha-FrameGrabs-Edit-HQ-21.jpg?auto=format%2Ccompress&fit=clip&q=90&ratio=&w=600&s=3afc3a76f5b8aca02934a8a8a6b27877 600w, https://wesgro.imgix.net/uploads/files/Trade-Collateral/Martha-FrameGrabs-Edit-HQ-21.jpg?auto=format%2Ccompress&fit=clip&q=90&ratio=&w=400&s=790605b6aa8127c5441ff5fc92e86155 400w, https://wesgro.imgix.net/uploads/files/Trade-Collateral/Martha-FrameGrabs-Edit-HQ-21.jpg?auto=format%2Ccompress&fit=clip&q=90&ratio=&w=300&s=29fdc2edc594b8e4bdda4d66bde75901 300w)
Wellbeing
Phillip (German): mountain biking and hiking with the family
Weekends away and geographic spread
Martha (German): cultural activities, rock climbing and camping
Freedom of space
Celine (Dutch): surfing and freediving
Family time spent outdoors
Marc (Dutch): picnics, braais and wine
Get in a good space – main films
Get in a good space
Here you will find a main film that showcases the incredible landscapes and activities of Cape Town and the Western Cape. There are another eight shorter films showing how the Western Cape transforms you, and why you should visit – through the first-hand experiences of our Neverending Tourists. Use these in your communications and promotions.
Campaign collateral
Inspire and engage your online audience
View allInspire travel with beautiful imagery
Logo collateral
![WTTC Safe Travels Stamp Template WTTC Safe Travels Stamp Template](https://wesgro.imgix.net/uploads/files/WTTC-SafeTravels-Stamp-Template_2024-05-22-111442_kgvr.png?auto=format%2Ccompress&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&fp-z=1&h=1333&q=90&w=2000&s=6087b02a17ced4c9d9f0c9d6ab58457e 2000w, https://wesgro.imgix.net/uploads/files/WTTC-SafeTravels-Stamp-Template_2024-05-22-111442_kgvr.png?auto=format%2Ccompress&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&fp-z=1&h=1200&q=90&w=1800&s=affeee549eff2b2493d926009808aa71 1800w, https://wesgro.imgix.net/uploads/files/WTTC-SafeTravels-Stamp-Template_2024-05-22-111442_kgvr.png?auto=format%2Ccompress&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&fp-z=1&h=1067&q=90&w=1600&s=35f1f8defdf72f067ca9b237a4000dd2 1600w, https://wesgro.imgix.net/uploads/files/WTTC-SafeTravels-Stamp-Template_2024-05-22-111442_kgvr.png?auto=format%2Ccompress&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&fp-z=1&h=933&q=90&w=1400&s=f0e06c0f89d1ae18eb64c82ff87b0a52 1400w, https://wesgro.imgix.net/uploads/files/WTTC-SafeTravels-Stamp-Template_2024-05-22-111442_kgvr.png?auto=format%2Ccompress&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&fp-z=1&h=800&q=90&w=1200&s=fde9ede88447e702a6405961c109c59f 1200w, https://wesgro.imgix.net/uploads/files/WTTC-SafeTravels-Stamp-Template_2024-05-22-111442_kgvr.png?auto=format%2Ccompress&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&fp-z=1&h=667&q=90&w=1000&s=9df0803717b38b6c1fc3f5e0b3e02273 1000w, https://wesgro.imgix.net/uploads/files/WTTC-SafeTravels-Stamp-Template_2024-05-22-111442_kgvr.png?auto=format%2Ccompress&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&fp-z=1&h=533&q=90&w=800&s=08eeadf9eca1a86479e98e8f79eeb67b 800w, https://wesgro.imgix.net/uploads/files/WTTC-SafeTravels-Stamp-Template_2024-05-22-111442_kgvr.png?auto=format%2Ccompress&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&fp-z=1&h=400&q=90&w=600&s=64c8915c80bfa57ec33967c70e1d0939 600w, https://wesgro.imgix.net/uploads/files/WTTC-SafeTravels-Stamp-Template_2024-05-22-111442_kgvr.png?auto=format%2Ccompress&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&fp-z=1&h=267&q=90&w=400&s=0165dfae75feffb423b62a2a50e36c19 400w, https://wesgro.imgix.net/uploads/files/WTTC-SafeTravels-Stamp-Template_2024-05-22-111442_kgvr.png?auto=format%2Ccompress&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&fp-z=1&h=200&q=90&w=300&s=f302510d4467bf08b8180beef1677d70 300w)
Safe Travels
![Discover CTWC SA Discover CTWC SA](https://wesgro.imgix.net/uploads/files/Discover-CTWC-SA_2024-05-22-111536_rbhv.png?auto=format%2Ccompress&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&fp-z=1&h=1333&q=90&w=2000&s=ca25d9a17750d64b3b748b00b7148f0e 2000w, https://wesgro.imgix.net/uploads/files/Discover-CTWC-SA_2024-05-22-111536_rbhv.png?auto=format%2Ccompress&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&fp-z=1&h=1200&q=90&w=1800&s=ca57bf38a8312a2f298cf8dcaa7dd693 1800w, https://wesgro.imgix.net/uploads/files/Discover-CTWC-SA_2024-05-22-111536_rbhv.png?auto=format%2Ccompress&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&fp-z=1&h=1067&q=90&w=1600&s=e788fc64f3e4d87c31d0faa1f0d327be 1600w, https://wesgro.imgix.net/uploads/files/Discover-CTWC-SA_2024-05-22-111536_rbhv.png?auto=format%2Ccompress&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&fp-z=1&h=933&q=90&w=1400&s=fa30f3da429afa37786a8101e6ef33c4 1400w, https://wesgro.imgix.net/uploads/files/Discover-CTWC-SA_2024-05-22-111536_rbhv.png?auto=format%2Ccompress&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&fp-z=1&h=800&q=90&w=1200&s=db55d4912ce5a4ecc03ba2eca86d2ed0 1200w, https://wesgro.imgix.net/uploads/files/Discover-CTWC-SA_2024-05-22-111536_rbhv.png?auto=format%2Ccompress&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&fp-z=1&h=667&q=90&w=1000&s=eaa52732d370639042f385b367e30118 1000w, https://wesgro.imgix.net/uploads/files/Discover-CTWC-SA_2024-05-22-111536_rbhv.png?auto=format%2Ccompress&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&fp-z=1&h=533&q=90&w=800&s=7c9dec8d476ba8fac5c8be03df51281c 800w, https://wesgro.imgix.net/uploads/files/Discover-CTWC-SA_2024-05-22-111536_rbhv.png?auto=format%2Ccompress&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&fp-z=1&h=400&q=90&w=600&s=60367902a8e996ba6ab5084a4e089068 600w, https://wesgro.imgix.net/uploads/files/Discover-CTWC-SA_2024-05-22-111536_rbhv.png?auto=format%2Ccompress&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&fp-z=1&h=267&q=90&w=400&s=5db1e016b2d867b08602565fe6da0549 400w, https://wesgro.imgix.net/uploads/files/Discover-CTWC-SA_2024-05-22-111536_rbhv.png?auto=format%2Ccompress&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&fp-z=1&h=200&q=90&w=300&s=993b92f25ba34deae7e0c864d5b33baf 300w)
Discover Cape Town and the Western Cape logo
![Get in a good space black 1 Get in a good space black 1](https://wesgro.imgix.net/uploads/files/Get-in-a-good-space-black-1.png?auto=format%2Ccompress&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&fp-z=1&h=1333&q=90&w=2000&s=61d46d2ee1c5d9d3018b9e240689a5ba 2000w, https://wesgro.imgix.net/uploads/files/Get-in-a-good-space-black-1.png?auto=format%2Ccompress&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&fp-z=1&h=1200&q=90&w=1800&s=e0bf7699d660a873ead5948d1f7c4eec 1800w, https://wesgro.imgix.net/uploads/files/Get-in-a-good-space-black-1.png?auto=format%2Ccompress&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&fp-z=1&h=1067&q=90&w=1600&s=ff4fd8dabb20c38b758cf8b032256d27 1600w, https://wesgro.imgix.net/uploads/files/Get-in-a-good-space-black-1.png?auto=format%2Ccompress&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&fp-z=1&h=933&q=90&w=1400&s=8f724f01e731ec84e73361ef62a01f51 1400w, https://wesgro.imgix.net/uploads/files/Get-in-a-good-space-black-1.png?auto=format%2Ccompress&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&fp-z=1&h=800&q=90&w=1200&s=50e885070180e366592928c41ce19620 1200w, https://wesgro.imgix.net/uploads/files/Get-in-a-good-space-black-1.png?auto=format%2Ccompress&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&fp-z=1&h=667&q=90&w=1000&s=e17f042c1a6b9a5f7a5288c9f8c482c5 1000w, https://wesgro.imgix.net/uploads/files/Get-in-a-good-space-black-1.png?auto=format%2Ccompress&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&fp-z=1&h=533&q=90&w=800&s=0771877d5a96968f30e7eeb5990d5e4a 800w, https://wesgro.imgix.net/uploads/files/Get-in-a-good-space-black-1.png?auto=format%2Ccompress&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&fp-z=1&h=400&q=90&w=600&s=014773b475af4e72f7bb413a0d77b8ee 600w, https://wesgro.imgix.net/uploads/files/Get-in-a-good-space-black-1.png?auto=format%2Ccompress&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&fp-z=1&h=267&q=90&w=400&s=4d131254f799eb5a1a056d37fb544be4 400w, https://wesgro.imgix.net/uploads/files/Get-in-a-good-space-black-1.png?auto=format%2Ccompress&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&fp-z=1&h=200&q=90&w=300&s=33b86bf2735cd0775c88582a07fc9990 300w)
Get in a good space logo
General trade collateral
Western Cape events guide
Did you know Cape Town is known as the events capital of South Africa? Indeed! From the Cape Town Cycle Tour, the largest timed cycle race in the world, to the Two Oceans Ultra Marathon, considered the most beautiful race in the world; here are some of the biggest events in the Cape Town calendar:
Knysna Oyster Festival
Franschhoek Celebrates Bastille
Riebeek Valley MTB & Trail Run
Laingsburg Karoo Ultra Marathon
Sanlam Cape Town Marathon
![](/uploads/files/Cape-Winelands-Natural-Beauty.jpg)
Celebrating SA Wine
Cape Town & the Western Cape is home to some of the world’s most bountiful vineyards and boasting numerous award-winning restaurants, Cape Town and the Western Cape is a gastronomic wonderland, with a history intrinsically tied to the vine.
Wesgro re-joined Great Wine Capitals global network in 2020. Founded in 1999, the Great Wine Capitals global network is the only wine body encompassing the so-called “old” and “new” worlds of wine.
South Africa is the only country in the world that can accurately pinpoint the exact date of origin of its wine industry, due to a diary entry from 2 February 1659. Join us in celebrating South Africa’s Wine Birthday month, through sharing content on your social media platforms that encourage locals to get out into the regions, and inspires potential visitors across the globe, to come and experience the breadth and depth of world class wine tourism experiences on offer in Cape Town and the Western Cape.
For more information about wine tourism routes and activities click HERE
Raise a glass and toast to 365 years of Award- Winning South African Wine
#HappyBirthdaySAWine, #ToUs #SAWineSince1659 and #DiscoverCTWC.