This Annual Performance Plan derives directly from the 5-year Strategic Plan for the period 2020/21 to 2024/25. The 5-year Strategic Plan was developed through a rigorous process of introspection and an examination of the contextual environment at global, regional and local levels. The priorities and targets developed for each Unit in the Agency for the 2020/21 financial year align to the 5-year Strategic Plan. Working in collaboration with the Department of Economic Development and Tourism and the City of Cape Town, the Agency’s impact is realised through expansion of the economy, facilitation of jobs and brand awareness, which are achieved through the outcomes of investment, trade, tourism and film promotion.