South Africa's premium sport and lifestyle festival is back! Breaking ground with an eclectic mix of physical and virtual events and activities, the Knysna Oyster Festival is scheduled to take place from 9 to 18 July 2021 under the theme ‘STAY, WORK, PLAY’.
From sport to food, to art, adventure and music - the jam-packed programme will run over the full ten days of the festival spanning the greater Knysna area.
Giving a fresh feel to the inaugural hybrid format of the event, Visit Knysna along with the Knysna Oyster Festival organisers are launching a quirky ‘tongue-in-cheek’ awareness campaign called Wanna #WFK? (Work from Knysna). The campaign seeks to ensure the popular South African festival remains a fixed date on the calendar, whilst encouraging festino’s to enjoy the full ten days by maximising the remote work possibilities and enjoying a not to be missed programme in-between.
“This year there is a real opportunity to tap into a current truth: if you’re working from home, you could be working from anywhere. The Knysna Oyster Festival is the perfect place to not only work, but immerse yourself and your family in a number of experiences that you can enjoy before, during or after your work day,” commented Colleen Durant, Visit Knysna General Manager.
The Executive Mayor of Knysna, Cllr Elrick van Aswegen added: “The Knysna Oyster Festival, a flagship event for the Western Cape and more specifically the Garden Route and Klein Karoo, remains an important drawcard for visitors to the greater Knysna area. Our community has worked together to co-ordinate a full programme of offerings that suit a variety of interests and age groups, making the festival the perfect family getaway over the school holidays.”
With safety being at the centre of all activities, all COVID-19 protocols will be observed with the popular cycle and running races taking place virtually.
“The #WFK campaign, run out of Wesgro, is a chance for us to entice those who want more out of a breakaway. With the flexibility that remote work brings, we encourage old friends and visitors to enjoy the full ten day programme curated by the Knysna Oyster Festival organisers. With an array of food, art and adrenaline experiences – this unmissable family festival is a must on the 2021 travel list,” concluded Wesgro CMO, Monika Iuel.