Cape Town is one of the leading cities in Africa. The city is set within the unique Cape Floral Kingdom and is surrounded by the historic winelands of the Western Cape, which have helped earn the region a reputation as a gastronomic destination. The areas surrounding Cape Town offer unforgettable experiences, including wine estates, an abundance of adventure options and breathtaking natural landscapes.
Add to this an interesting cultural diversity and a creative spirit and you’ll discover why Cape Town and the Western Cape are Africa’s most popular tourist destination, and why Cape Town is the number one convention city in Africa.
Top reasons to meet in Cape Town and the Western Cape
Modern infrastructureCape Town has arguably the most advanced infrastructure in Africa. This is one of the main reasons that businesses set up shop in the Western Cape.
Ease of accessCape Town International Airport offers direct connections via most global airport hubs and currently offers 182 direct international flights a week. The airport is just a 20-minute drive from the city centre. On arrival, access to ground transport is simple and convenient, with taxis, the MyCiti bus service and a rail network.
Global appealCape Town is consistently voted one of the world’s favourite tourist destinations and the city’s global profile as a modern and convenient city secures high delegate numbers year after year.
Centre of learningCape Town and the Western Cape are an intellectual magnet, with four world-class universities and research institutions in fields as diverse as astronomy, science, medicine and social politics. As a result, the region is fertile ground for intellectual dialogue and the exchange of ideas.
Cosmopolitan cityCape Town offers an exciting experience, with a local population that is diverse and culturally unique. It is a cosmopolitan city where immigrants from Europe and Africa have chosen to make their homes. Culture and creativity are an important way of life here.
Value for moneyCape Town is one of the most affordable business tourism and incentive travel destinations in the world, with an exchange rate that favours the dollar, pound and euro.
Business hubMany companies choose to base themselves in Cape Town and the Western Cape, where they can work in an enabling environment. As a result, the region is a business hub for Africa.
Safe and secureCape Town is a global tourist destination and the local government takes the safety of all visitors extremely seriously. Substantial investment in safety technology and manpower will further enhance visitor experiences.
Professional support servicesProfessional infrastructure for congresses includes an established Convention Bureau that delivers quality services for, among others, bid production. Trained professionals and logistical support are on hand for meeting planners, travel agents and corporations.
Garden Route and Klein Karoo
The Garden Route and Klein Karoo are overlapping tourism regions within the Garden Route District Municipality. The Garden Route, along the Southern Cape coast, boasts scenic beaches, mountains, forests and heritage sites, while the semi-arid Klein Karoo is home to attractions such as the Cango Caves, ostrich and wine farms and nature reserves.
With its headquarters in Bredasdorp, the Overberg District Municipality governs four local municipalities and includes the major towns of Grabouw, Caledon, Hermanus, Bredasdorp and Swellendam, as well as Africa’s southernmost point, Cape Agulhas. The scenic Overberg is an important grain-farming region – mainly wheat – but tourism is a growing industry.
Cape Town is not only a top tourism destination, but also offers an attractive investment proposition for companies wishing to expand their operations into the South African and African markets. Many leading global corporates have established themselves here to devise their African growth strategies, supported by world-class legal, consulting and financial services sectors.
Cape West Coast
Set between the Atlantic Ocean and Cederberg mountains, the ruggedly scenic West Coast has a rich cultural heritage and wealth of agricultural, tourism and manufacturing activities. The district is a large contributor to the Western Cape’s GDP. The area comprises five local municipalities, and the major towns are Saldanha Bay, Vredenburg and Malmesbury.
The Central Karoo District Municipality is headquartered in Beaufort West and comprises three local municipalities: Laingsburg, Prince Albert and Beaufort West. The tranquil district, a growing tourism sector, boasts vast landscapes and is a base for sheep and goat farming. It is transversed by the N1 highway from Cape Town to Johannesburg.
The Cape Winelands between the West Coast and Overberg is famous for its world-class wines, natural beauty and cultural heritage, distinctive Cape Dutch architecture and outstanding restaurants. One of the country’s top universities is located in Stellenbosch in the heart of the winelands, and the area is a key destination for visitors.
Cape Town International Convention Centre (CTICC)A multipurpose conference and exhibition centre in the hub of Cape Town’s business and entertainment centre, the Cape Town International Convention Centre (CTICC) offers an extensive range of premium venues, services and facilities. With 20 000m2 of exhibition halls and 45 meeting rooms, the venue offers a wide variety of options for most events.
Century City Convention Centre (CCCC)From corporate conferences and product launches to international expos and exclusive cocktail parties, the Century City Conference Centre quite simply transcends convention. Centrally located in the greater Cape Town metropole, up to 1 900 guests can be comfortably accommodated across 20 different venues. It offers flexible conferencing and eventing tailored to suit your brand, theme or decor requirements.
Impact & Legacy
The emerging markets of South and Latin America, South Asia, and Africa are critical to global growth and sustainable development. These markets are seen by economists and supra-governmental organizations as sources of emerging middle-class markets with which to trade, not just in traditional sectors of resource and mineral extraction and exports, manufacturing and agriculture, but also in the emerging knowledge and creative society is driven by innovation and intellectual capital.
As one of the world’s leading events destinations, we welcome many conferences to our shores on a regular basis. From events that cater for thousands of delegates to meetings that only a few select people join, keep an eye on upcoming conferences in and around Cape Town here.