The team will be launching Phase 1 of the Halal Tourism Guide locally, promoting the global first, My Water Footprint tool, made in partnership with FLOW and sharing the Insider’s Guide to trips and experiences around the Western Cape. The above mentioned destination promotion collateral has been highly successful to date – being picked up by domestic and international trade to use as advisories for travelling to the province.
Joined by the Cape Winelands and Cape Town Tourism, Wesgro CEO, Tim Harris commented: “We are thrilled to welcome back the Cape Winelands and Cape Town Tourism, as both organisations represent two key tourism regions in the Western Cape. Being joined by organisations of such a high calibre lends credibility to the work that we are doing as a province and the level of engagement that is driven at our stand.”
In addition to this, Wesgro has continued support from the private sector with a number of companies exhibiting at the stand, including: First Diamonds, The Vineyard and Mount Cedar.
Promoting the ever-expanding number of direct routes into Cape Town, Wesgro’s Air Access team will join Indaba later in the week. Cape Town Air Access is a partnership, based at Wesgro, which includes the Western Cape Government, the City of Cape Town, Cape Town Tourism, ACSA and SA Tourism and is the focal point for international air route development in the Western Cape.
Well represented throughout the course of the Indaba, a stronghold of 8 team members will be present at the stand with representation from both the Leisure team and the Convention Bureau team, the two strategic sectors that make up Wesgro’s Destination Marketing Unit.
Amidst many highlights promised from the inaugural event, Wesgro’s Chief Marketing Officer (CMO), Judy Lain, will feature on a panel of Thought Leaders to discuss water and responsible tourism, scheduled to take place on 9 May.
Issued by Wesgro Media Team, 6 May 2018
