Wesgro, is the official tourism, trade, film and investment promotion agency for Cape Town and the Western Cape. Our role is to position and market Cape Town and the Western Cape as a desirable place to visit, trade with and invest in. Wesgro is an agency filled with people passionate about this place we live in, passionate about driving its success and passionate about being innovative and forward thinking!
This Cape Town-based vacancy is on offer to dynamic individuals with the skills and competencies required to perform in this exciting environment.
This is a permanent position subject to the successful candidate signing a Performance Agreement.
All-inclusive remuneration package: Market Related
A Six-month probation period applies
Reference Number: CM/03/25
Purpose of the Job:
We are seeking an experienced creative and strategic Marketing Content Manager to join our team. This individual will be responsible for developing compelling content across multiple channels, with a strong emphasis on social media, digital campaigns, and brand storytelling. The ideal candidate will have excellent writing and editing skills, along with the ability to design visually appealing assets that enhance engagement and brand visibility, tapping into the latest skills in design systems.
Requirements:
Key Responsibilities
• Develop high-quality content for digital and social media platforms, including posts, videos, gifs, infographics, and reports.
• Craft compelling narratives that align with our brand’s vision and effectively promote tourism, trade, and investment opportunities.
• Design engaging visuals including pitch decks, graphics, banners, presentations, and promotional materials, ensuring a consistent brand identity.
• Manage and execute content calendars to ensure timely and relevant content distribution.
• Collaborate with internal teams and external partners to create multimedia content that enhances marketing campaigns.
• Monitor social media trends, engagement metrics, and analytics to refine content strategies and optimize performance.
• Assist in website copy, and other marketing collateral as required.
• Ensure all content is optimized for SEO and digital performance.
• Stay updated on global trade and investment promotion agency trends, emerging digital tools, and best practices in content marketing.
Key Competencies & Skills
• Strong graphic design skills with experience using tools like Adobe Creative Suite (Photoshop, Illustrator, InDesign) or Canva.
• Proficiency in social media management tools with a deep understanding of optimizing content for social media.
• Understanding of digital marketing, branding, and content strategy.
• Ability to create short-form content tailored for different platforms.
• Experience in video editing and multimedia content creation.
• Strong analytical skills with the ability to interpret data and adjust content strategies accordingly.
• Highly organised, proactive, and able to manage multiple projects under tight deadlines.
• Creative thinker with excellent problem-solving skills and attention to detail.
• A passion for storytelling, tourism, economic development, and place branding.
• Knowledge of latest AI design capabilities will be advantageous.
Qualifications & Experience
• Bachelor’s degree in Marketing, Communications, Graphic Design, or a related field.
• 5+ years of experience in content creation, digital marketing, or a related role.
• A strong portfolio showcasing visual content.
How to apply: Email your most recent CV to vacancies@wesgro.co.za
**Quote the full position title and reference to this advert.
Reference: CM/03/25
Closing date: 28 March 2025
**Should you not have received any response from us within 14 days after the closing date, please consider your application unsuccessful.